Fernando “Oswaldo” Leonzo - CEO
John “JC” Romagosa - President
Robert Gunther - COO
Joe Rolston- Comptroller
BOARD OF DIRECTORS
Fernando “Oswaldo” Leonzo
Fernando is a Founder and the Chairman & CEO of HISP. Prior to HISP, Mr. “Oswaldo” Leonzo has worked in the food & beverage industries for 18 years with several major import and distribution companies ranging from gourmet foods to ethnic food products. Mr. “Oswaldo” Leonzo has established long-standing relationships with food & beverage manufacturers, contract packagers, raw material vendor sources (both in the U.S. and in Latin America), as well as a solid clientele base of distributors throughout the U.S. in the Ethnic Food Distribution industry.
Previously, he spent a decade in the financial services industry, initially as a sales executive with some regional financial firms and later for a major clearinghouse on Wall Street. He earned his B.A. from New York University in International Relations.
John “JC” Romagosa
John is a Founder and President of HISP. Mr. Romagosa is currently the managing director and founder of Latin Sales & Marketing, LLC. LSM facilitates the emergence of major international manufacturers and U.S. manufacturers. Mr. Romagosa was the managing director and partner of Falcon International Distributors, LLC, a leading ethnic foods distributor on the East Coast.
Mr. Romagosa helped build that company from $9 million in revenues to over $100 million in revenues during his tenure before successfully selling the business in 2011. He has received Chamber of Commerce awards in New York and New Jersey, and has been responsible for the contribution of over a million pounds of donated products to food banks.
Robert is a Founder and COO of HISP. Mr. Gunther has over 25 years’ experience in manufacturing, marketing, and sales both in consumer goods and the construction industry. Mr. Gunther has extensive expertise in client needs analysis in the development of new, innovative products. He has developed a large portfolio of accounts in both the retail and apparel industry. His proven track record in guiding sizeable teams is supported by a history of outstanding customer and vendor relationships, while ensuring quality customer service.
Most recently, he has led his own import/export business specializing in the textile industry. He was previously Senior Account Executive, Vice President of Premier Narrow Fabrics, where he was responsible for millions in sales for major accounts.
Randy was in private practice with law firms in New York and San Diego. Mr. Berholtz is a member of the Board of Directors for Larada Health, Inc. and is a Senior Advisor to Mesa Verde Ventures, a venture capital firm.
Mr. Berholtz received his B.A. from Cornell University, his M.Litt. from Oxford University where he was a Rhodes Scholar, his J.D. from Yale University, and his M.B.A. from The University of San Diego.
Joseph Rolston - Comptroller
Joseph is a CPA (New York) and has a B.S. from Manhattan College. He began his career in public accounting with Deloitte and Touché and specialized in the firm’s financial services, manufacturing, and distribution clients. He has over 30 years’ experience as a CFO and Controller for public and privately owned companies. He is a member of The New York State Society of Certified Public Accountants.
Mr. Rolston has working knowledge of businesses in the consumer products, manufacturing, distribution, e-commerce, and financial services industries. His recommended strategies have reduced costs, improved profitability, managed and restructured debt, negotiated leases, improved month-end close processes, and implemented reporting analytics. His experience as a CFO extends to nearly every aspect of a business’s financial needs.
Steve Anaya – West Coast Regional Manager
Steve’s career expands over a decade in the beverage industry, in Northern California, managing accounts for companies like Crystal Geyser, Dr. Pepper Snapple Group, as well as Marquez Brothers. Mr. Anaya is a results-driven Branch Sales Manager with extensive experience in sales, management, and employee development. His experience ranges from outside sales, managing P&L, forecasting demand, account management. He has a proven record of accomplishment in exceeding sales goals and delivering results.
Mr. Anaya is recognized for exceptional collaboration and leadership skills, developing teams to grow targeted revenue and maximize bottom-line profitability.
Frank Iemmiti - East Coast Regional Manager
Frank’s career spans over 35 years in the beverage distribution industry. Mr. Iemmiti has extensive experience in management, sales, product inventory, and working as a direct liaison establishing long-term customer relationships. Mr. Iemmiti began his career in management at I.B. Distributers as the Operation and Logistics Lead. He later accepted a position with Coca-Cola Enterprise as a Distribution Supervisor and was promoted to Warehouse Manager with 20 direct reports.
In 2001, Mr. Iemmiti launched his own startup marketing Ready to Drink (RTD) beverages, servicing New York City's Metropolitan Area. His clientele growth industrialized which led Mr. Iemmiti to establish The Giant Beverage Company located in Staten Island, N.Y, before successfully selling the company in 2017.
Roy H. DiBenerdini, Board and Management Advisor
Roy is an accomplished Entrepreneur, Senior Executive, and CEO with more than 30 years of success across the investment, technology, analytics, and marketing industries.Throughout his executive career, Mr. DiBenerdini has held leadership positions at companies including iiON Corporation, AOL Digital Marketing Services, Computer and Information Sciences, Inc. and American Airlines / AMR Corporation. He is the CEO and Managing Partner at Green Room Fund, LLC and Managing Director at College Hill Ventures, PBC. He implemented the very first online customer loyalty program – AOL Rewards, which resulted in significant growth from 10M subscribing customers to more than 34M. He has also seen tremendous success as a CEO and an entrepreneur, raising more than $22M in funding for his companies. He raised $10M of funding for iiON Corporation whose clients included AOL, Disney, ESPN, Microsoft, Fast Company, Red Herring, Inc. Magazine, and Sony.
He is a former Airline Advisory Board member to the United States Travel & Tourism Administration (U.S. Dept. of Commerce) and currently serves on the board of several early stage companies. Mr. DiBenerdini has a B.S. in Aerospace Engineering from The University of Texas at Arlington.
Dr. Greg Cheng – Director of Research & Development
Dr. Cheng has a doctorate and over 20 years of senior executive management experience in the food industry. His experience spans Research & Developments (R&D), Quality Assurances (QA), Food Sciences (FS), and technology management. Dr. Cheng’s multiple categories of experience include dairy, cheese, protein, nutritional RTD (Ready to Drinks), juices, canned, cupped fruits, and baked mixes. He is an IFT Certified Food Scientist, an Advanced SQF Practitioner, and HACCP/HARPC. He holds three patents and several Better Process Control Certifications. Dr. Cheng has held executive positions with Bongrain North America (subsidiary of the 3 Billion Euro French dairy company Bongrain SA), Raskas Foods, Inc., General Mills, and Kraft Foods.