NEW YORK, NY- January 10, 2019- Life On Earth, Inc. (OTCQB: LFER) announced today that it has brought on board industry veterans, Peter Dacey, as its new Chief Financial Officer and William Hayde as an independent director to the Board.
Mr. Peter Dacey was a founder and the Chief Executive Officer of Miami Bay Beverage Company, LLC, which successfully developed and launched the Trimino brand of protein infused waters. Trimino is currently sold through key distributors to more than 10,000 retail outlets. “In joining Life On Earth’s management team, I feel this is a company that will become the next big story in the CPG space. There are a lot of opportunities that the company can capture in order to expand its business exponentially this year and in the future. I look forward to helping build this business and to being a part of its success” stated Mr. Dacey. Prior to founding Miami Bay Beverage Company, LLC, Mr. Dacey was Vice President of Finance and Operations and Chief Financial Officer of 454 Life Sciences Corporation, a leader in next generation sequencing technology. He was directly responsible for building an organization that successfully developed and commercialized innovative technologies. Prior to 454 Life Sciences, Mr. Dacey served as the Chief Financial Officer for publicly traded biotechnology companies, Stem Cells, Inc. and CytoTherapeutics, Inc. He also worked at Ernst & Young LLP, specializing in the entrepreneurial and technology sectors. Mr. Dacey received his BS in Business Administration and Finance from the University of Rhode Island, graduating with honors.
The company’s Chief Executive Officer, Fernando Oswaldo Leonzo, said in a statement, “The addition of Peter as Chief Financial Officer, with CPG experience in the beverage category is a win for the Company. We were impressed with what he helped build over at Triminio. We’re also pleased with bringing Bill to our board of directors. These new additions should give very little doubt about this Company’s commitment to building something significant in our industry.”
About Life On Earth, Inc.
Life on Earth, Inc. (“LFER”), a "Make It Better" consumer based Brand Accelerator Company is a dynamic and innovative all-natural consumables products company focused but not limited to the beverage and snack industry. At LFER, we have established a unique business model focused on building brands within the alternative beverage and snack space. Our brand model is complimented by our strong distribution subsidiaries in New York and California. The growth of “game changing” marketing applications, human capital resources and follow-on investments will help us deliver a fully integrated platform for the emerging and functional brand category that are good for our consumers as well as the environment.
SAFE HARBOR ACT
Forward-Looking Statements: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Life on Earth, Inc.(the “Company”) its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements, including those relating to the acquisition, being able to place the Company’s products in retail stores, the Company’s growth and expansion plans, among others, are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. No information in this press release should be construed in any way whatsoever as an indication of the Company’s future revenues, financial performance or stock price. More information about the potential factors that could affect the business and financial results is and will be included in the Company’s filings with the Securities and Exchange Commission at www.sec.gov.
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